Beatriz Casais is an assistant professor at the School of Economics and Management of the University of Minho, in the area of marketing and strategy. She has a PhD in Business Sciences - Marketing and Strategy variant, from the University of Porto, a Master in Marketing, graduated in Journalism and Communication Sciences, with post-graduation in Communication in Health, from the same university, she was previously marketing and communication manager in the Ministry of Health - National Coordination for HIV / AIDS infection and journalist in the Diário Económico and Rádio Renascença.

She carries out her research in the areas of social marketing, public and non-profit marketing, advertising and public relations, digital marketing, e-commerce and e-marketplaces, as well as in the area of economics of sharing. The researcher has published the research results in scientific journals such as the Journal of Social Marketing, Tourism Management Perspectives, Journal of Hospitality and Tourism Management, Review of International Business and Strategy, Place Branding and Public Diplomacy, International Journal of Entrepreneurial Behaviour & Research, Journal of Hospitality and Tourism Technology, International Review on Public and Nonprofit Marketing, Health Marketing Quarterly, or the Journal of Macromarketing, among other scientific journals and book chapters.

Research Interests:

Public and non-profit social marketing. Digital marketing. relationship management in the economics of sharing. Sustainable marketing. Corporate social responsibility.

• Casais, B., Fernandes, J. & Sarmento, M. (2020). Tourism Innovation through Relationship Marketing and Value Co-Creation: a study on peer-to-peer online platforms for sharing accommodation. Journal of Hospitality and Tourism Management, 42, 51-57. 
• Casais, B. & Castro, C. (forthcoming). Online Communication of Accessibility Conditions in Touristic Spots: the Design-Communication Gap in Porto Destination. Journal of Hospitality and Tourism Technology. 
• Casais, B. & Sousa, B. (2020). Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction - a research on the Way of Saint James. Tourism Management Perspectives, 36, 100748.
• Sá, E., Casais, B. & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: the case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour & Research, 25 (4), 698-716.
• Casais, B. & Proença, J. F. (2018). Social advertisements for public health and epidemic dynamics: a study based on HIV/AIDS prevention television advertisements in four European countries. Journal of Social Marketing, 8 (4), 397-420.