Joaquim Silva is an Assistant Professor and a researcher in the Management Department at the University of Minho and is currently the course director of the BSc degree in Marketing.

The researcher has a PhD in Marketing and Strategy (University of Minho, 2014; thesis title “Practices of co-creating value in the consumption of a tangible offer supported by intangible resources: The customer's perspective”); MSc in Business Administration with specialization in Marketing and Strategy (University of Minho, 1999); BSc in Organizational Sociology by the University of Minho (1994). He is also a co-author of scientific articles published in the Journal of Brand Management, International Journal of Entrepreneurial Behavior & Research, Journal of Business Economics and Management, British Journal of Educational Technology, Journal of Retailing and Consumer Services. Joaquim Silva is an integrated researcher in CICS.NOVA - Interdisciplinary Center for Social Sciences and a member of the Centro para a Inovação e o Desenvolvimento do Ensino e da Aprendizagem da Universidade do Minho (IDEA-UMinho). The researcher has had collaborations with several companies and entities such as Bosch Car Multimedia, Braga, ActivoBank, Spark Agency, ANJE, Institute of Science and Innovation for Bio-Sustainability (IB-S).

Research Interests:

Value co-creation. Customer experience. Circular Economy. Sharing Economy. Branding.

Main Projects:

• 2018-2021: Project Leader do ER.C2W.P28 – Ecosystems for Connected 2-Wheelers do ‘Projeto Easy Ride – Experience is Everything’. Entidade Financiadora: Fundo Europeu de Desenvolvimento Regional (FEDER), através do Portugal 2020 – Programa Operacional Competitividade e Internacionalização (COMPETE 2020). Outras instituições participantes: Bosch Car Multimédia, S.A. Orçamento total do projeto: 29 457 747.77 €.
• 2017-2020: Investigador Participante ‘CTB – Cluster Transfronterizo de Biotecnología. Consolidación, crecimiento y competitividad del sector biotecnológico transfronterizo’. CLUSTERBIOTRANSFRONT. Entidade Financiadora: Fundo Europeu de Desenvolvimento Regional (FEDER), através do Programa Interreg V-A Espanha-Portugal (POCTEP) 2014-2020. Outras instituições participantes: Universidade de Santiago de Compostela; Consórcio Zona Franca de Vigo; BIOGA – Cluster Tecnológico Empresarial das Ciências da Vida; P-Bio – Associação Portuguesa de Bioindústrias; International Iberian Nanotechnology Laboratory (INL). Orçamento total do projeto: 1 839 305.00 €.

• Atzger, B., Sá, E., Casais, B., & Silva, J. (2020). Exploring sources of voter-based political human brand equity. Journal of Brand Management, 27, 481–494.
• Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective. International Journal of Entrepreneurial Behaviour & Research, 25(4), 698-716.
• Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131-148.
• Carvalho, A., Areal, N., & Silva, J. (2010). Students’ perceptions of Blackboard and Moodle in a Portuguese University. British Journal of Educational Technology, 42(5), 824-841.
• Farhangmehr, M., Marques, S. H., & Silva, J. (2000). Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal. Journal of Retailing and Consumer Services, 7(4), 197–206.